About So Pure
Natural Healing You Can Trust
So Pure is a dedicated skincare brand that harnesses the benefits of aromatherapy and botanical ingredients. We pride ourselves on being a vegan-friendly small business located in the heart of Oxfordshire. Our products not only nourish the skin but also promote overall well-being. With a focus on natural ingredients, our skincare line is designed to detoxify and rejuvenate, offering gentle solutions for skin conditions like eczema and psoriasis.

Meet the Maker
Suffering with psoriasis since age of 13, skin allergies, hives increased sensitivity in my body got me thinking how natural are the products I used so far…Having a passion for home made skincare I was inspired to make products for myself, by myself.So Pure offers a wide range of natural skincare products.All ingredients used in So Pure skincare are of the highest quality. All skincare is sulphate free.We are great full to be able to growth and offer more natural products even for most sensitive skin.

Ready to Transform Your Skincare?
Join us in embracing the beauty of nature with our carefully crafted products. Feel the difference of natural skincare designed for your unique needs. Start your journey to healthy, radiant skin today.
So Pure’s Journey So Far Since opening the doors of our physical skincare shop on 15th March 2025, So Pure Handmade in Oxfordshire has continued to grow beyond anything I imagined. In just a few months, we have: Welcomed hundreds of customers into our Oxfordshire store Expanded our range of handmade botanical skincare, candles and home fragrance products Launched seasonal gift collections and artisan gift baskets Built a loyal community of customers who value natural, small-batch products Received industry recognition through award nominations and business awards.
We are proud to have been recognised for our dedication to natural skincare, craftsmanship and customer experience through local and national business awards and nominations. Every nomination and achievement is a reflection of the wonderful support from our customers, visitors and community who continue to choose handmade, natural products made with care. Thank you for being part of the So Pure story. This is only the beginning, and we can’t wait to share what comes next.
Erika Founder, So Pure Handmade in Oxfordshire









