About So Pure
Natural Healing You Can Trust
So Pure is a dedicated skincare brand that harnesses the benefits of aromatherapy and botanical ingredients. We pride ourselves on being a vegan-friendly small business located in the heart of Oxfordshire. Our products not only nourish the skin but also promote overall well-being. With a focus on natural ingredients, our skincare line is designed to detoxify and rejuvenate, offering gentle solutions for skin conditions like eczema and psoriasis.
Meet the Maker
Suffering with psoriasis since age of 13, skin allergies, hives increased sensitivity in my body got me thinking how natural are the products I used so far…Having a passion for home made skincare I was inspired to make products for myself, by myself.So Pure offers a wide range of natural skincare products.All ingredients used in So Pure skincare are of the highest quality. All skincare is sulphate free.We are great full to be able to growth and offer more natural products even for most sensitive skin.
Ready to Transform Your Skincare?
Join us in embracing the beauty of nature with our carefully crafted products. Feel the difference of natural skincare designed for your unique needs. Start your journey to healthy, radiant skin today.
So Pure shortlisted as UKSBAF Featured Finalist 2025 just months after opening branch in March 2025
Celebrating Small Wins on the So Pure Journey -Woman Who
As a solo trader managing So Pure Natural Skincare here in Wantage, Oxfordshire, every step forward is a meaningful milestone. Running this business has been an incredible journey of growth, learning, and passion—one that continues to teach me so much every day.
Building So Pure from the ground up has required dedication and resilience, and while the road hasn’t always been easy, each small achievement is a reminder of how far it has come.
I’m now focused on taking the business to the next level, and I want to thank each and every one of you for your continued support along the way. Whether you’ve made a purchase, shared kind words, or simply followed along—your encouragement means more than you know.
Erika