Hello May, 

You’ve arrived softly, yet full of promise — a gentle nudge to slow down, breathe deeper, and reconnect with what truly matters. 

This month at So Pure feels especially magical. 

There’s a quiet excitement in the air as new creations begin to unfold behind the scenes. 

I’ve been working closely with Korean-inspired Rice Water Creams — carefully testing, refining, and listening to what your skin truly needs before they make their way onto the shelves. 

Alongside this, a small but powerful aromatherapy range is growing — thoughtfully blended to support real moments in everyday life. From Meditation and Deep Sleep to Confidence, Energy Flow, and Stress Relief, each blend is created with intention, simplicity, and purpose. 

Something I’m especially excited about (and keeping a little more quietly for now) is the beginning of the So Pure Signature Roller Perfume range. Natural, powerful, and completely unique — a collection that feels deeply personal and truly aligned with everything So Pure stands for. 

In-store, you’ll also start to see beautiful additions designed to complement your self-care rituals — breathable, machine-washable cotton pieces including Taruni block print dressing gowns, wash bags, and optional matching eye covers. Soft, comforting, and thoughtfully chosen to bring a sense of everyday luxury into your routine. 

And for those who’ve been asking — our next retreat is here. I’ll be joining Beth from Be Yoga once again for a day dedicated to slowing down and reconnecting :Sunday 7th June | 10:00am – 4:00pmStockcross Village Hall, near Newbury . Spaces are limited, so early booking is recommended. 

So Pure continues to grow slowly and intentionally. Every product, every detail is carefully considered — moving towards something more refined, more botanical, and more meaningful. It’s not rushed. It’s built with care. May is your invitation — to pause, to soften, to come back to yourself. Simple. Botanical. So Pure. Best wishes, 

Erika