April arrives as a gentle invitation to slow down, reset, and reconnect — with nature and with ourselves. As the days grow lighter and everything begins to bloom, it’s the perfect time to refresh your self-care rituals and bring more intention into your everyday skincare.

At So Pure, skincare is more than just a routine — it’s a moment of calm, a pause in the day, a quiet ritual to nourish both skin and mind.

This month is all about embracing simplicity, choosing natural care, and allowing aromatherapy to support your overall well-being. 

Think soft botanical scents, warm baths, and grounding oils — small moments that create a lasting sense of balance. 

What’s New This April?

Erika has been busy behind the scenes, carefully creating new additions designed to bring a true spa-like experience into your home.  

Vegan Friendly Organic Coconut “Spa Experience” Bath Soak.

A deeply relaxing blend of organic coconut milk and Himalayan salt, infused with calming lavender, uplifting bergamot, grounding vetiver, and sacred frankincense.Created to soothe the body, soften the skin, and quiet the mind.  

Upgraded Hair Oil Labels A refined, minimal design that reflects the quality and care inside every bottle — simple, clean, and beautifully aligned with the So Pure identity.  Leave-In Hair Oil – Spa Blend An improved formula with a delicate blend of lavender, bergamot, and geranium. Lightweight yet nourishing, it smooths the hair while offering a soft, calming spa-inspired aroma. 

Erika has also completed her assessment in natural botanical perfumery, with new creations currently in development — expected to be introduced in the shop this May.

In Store We’re also introducing naturally breathable, machine-washable cotton pieces to complement your self-care rituals — including Taruni block print dressing gowns, wash bags, and optional matching eye covers. Thoughtfully chosen to bring comfort, softness, and a touch of everyday luxury. 

Looking Ahead Many of you have been asking about the next retreat, and I’m so pleased to share that I will be joining Beth from Be Yoga once again. Sunday 7th June 10:00am – 4:00pm Stockcross Village Hall, near Newbury £85 per person Spaces are limited, so early reservation is recommended. Book at www.beyoga.co.uk

So Pure is growing slowly and intentionally. Every product, every addition is carefully considered — moving towards a more minimal, refined, and truly botanical offering. It takes time, but it’s a journey rooted in care, purpose, and authenticity. 

This season is your reminder to slow down, breathe deeply, and care for yourself in a way that feels natural and effortless. Simple. Botanical. So Pure.  

Wishing you a beautiful Easter, and I look forward to seeing you in the shop soon.

 Best wishes, 

Erika